The brand identity was inspired by Montauk's storied past as a “sleepy fisherman village”. We used natural textures and hand-drawn elements combined with contemporary typography and color accents to bring the SHOWFISH concept to life.

The hand-drawn elements of the main logo extended to menu and collateral, with the creation of hand-drawn charcoal icons. We sourced a heavier “toothier” paper for the menus to really drive home the authentically Montauk nature of the restaurant.

Our Goal was to create a brand and digital experience that entices guests to discover and engage with this “sea-to-table” experience.

The website design features more of the hand-drawn elements and uses a monochromatic color palette to further communicate the restaurant's ethos —  ‘Inspired by Nature’.

SHOWFISH has several venues which we designed sub-brand identities for, including menus, print collateral, signage, and to-go bags.