The Charles Group is seeking a Paid Media Planner to join our media team. You’re equal parts strategic and detail-oriented – someone who loves turning audience insights and performance data into smart, efficient media plans that help creative work hit harder. This role sits at the intersection of planning, performance, and collaboration (media + creative + analytics).

What You’ll Do

• Translate business goals into actionable media plans – including channel recommendations, flighting, budgets, targeting approach, and KPIs.
• Conduct audience, market, and competitive research to understand who we’re targeting and how they consume media.
• Build media mixes across channels (with an integrated mindset across paid social, paid search, programmatic, and emerging platforms).
• Partner with channel owners to ensure plans are executed cleanly – supporting tactical details like pacing, measurement readiness, and optimization priorities.
• Monitor campaign performance and help shape optimization recommendations based on what the data is saying.
• Develop clear reporting readouts (dashboards + narrative insights) that communicate performance against KPIs and business impact.
• Collaborate closely with creative, content, and analytics teams to ensure campaigns are insight-driven and seamlessly executed.
• Stay current on evolving platforms, formats, and best practices – bringing new ideas to the planning process.

What We’re Looking For

• 3–6 years of experience in paid media planning and/or performance media (agency experience preferred).
• Strong understanding of paid media KPIs and how to plan against them (reach, CTR, CPA, ROAS, lead gen, etc.).
• Comfort using (or quickly learning) planning and audience tools like GWI, Nielsen, Comscore, Kantar, etc.
• Analytical mindset with experience pulling insights from reporting and dashboards (e.g., Google Data Studio / Tableau).
• Strong organization and attention to detail able to manage multiple workstreams and moving parts.
• Clear communicator who can turn complex performance into understandable, actionable takeaways.

Data-Driven Approach (How We Work)

• You’ll be expected to leverage data across the full planning cycle – from audience research to optimization and reporting.
• You should be comfortable interpreting performance trends and translating insights into recommendations stakeholders can act on.

To Apply please email a resume to: hr@thecharlesnyc.com 

The Charles Group is seeking a Paid Media Planner to join our media team. You’re equal parts strategic and detail-oriented – someone who loves turning audience insights and performance data into smart, efficient media plans that help creative work hit harder. This role sits at the intersection of planning, performance, and collaboration (media + creative + analytics).

What You’ll Do

• Translate business goals into actionable media plans – including channel recommendations, flighting, budgets, targeting approach, and KPIs.
• Conduct audience, market, and competitive research to understand who we’re targeting and how they consume media.
• Build media mixes across channels (with an integrated mindset across paid social, paid search, programmatic, and emerging platforms).
• Partner with channel owners to ensure plans are executed cleanly – supporting tactical details like pacing, measurement readiness, and optimization priorities.
• Monitor campaign performance and help shape optimization recommendations based on what the data is saying.
• Develop clear reporting readouts (dashboards + narrative insights) that communicate performance against KPIs and business impact.
• Collaborate closely with creative, content, and analytics teams to ensure campaigns are insight-driven and seamlessly executed.
• Stay current on evolving platforms, formats, and best practices – bringing new ideas to the planning process.

What We’re Looking For

• 3–6 years of experience in paid media planning and/or performance media (agency experience preferred).
• Strong understanding of paid media KPIs and how to plan against them (reach, CTR, CPA, ROAS, lead gen, etc.).
• Comfort using (or quickly learning) planning and audience tools like GWI, Nielsen, Comscore, Kantar, etc.
• Analytical mindset with experience pulling insights from reporting and dashboards (e.g., Google Data Studio / Tableau).
• Strong organization and attention to detail able to manage multiple workstreams and moving parts.
• Clear communicator who can turn complex performance into understandable, actionable takeaways.

Data-Driven Approach (How We Work)

• You’ll be expected to leverage data across the full planning cycle – from audience research to optimization and reporting.
• You should be comfortable interpreting performance trends and translating insights into recommendations stakeholders can act on.

To Apply please email a resume to: hr@thecharlesnyc.com 

We’re looking for a Paid Media Specialist who gets excited about discovering new ways to reach audiences across platforms. You have a knack for managing budgets, staying on top of platform changes, and turning analytics into actions. Your campaigns don’t just look good – they deliver results.

What You’ll Do

• Own paid media execution for a  portfolio of clients – setup, monitoring, optimization, and reporting across paid social and paid search.
• Build and optimize campaigns in Meta Ads Manager and Google Ads (required), with opportunities to support additional platforms like LinkedIn, TikTok, Snapchat, etc.
• Optimize campaign costs while maintaining (or improving!) performance – pacing budgets thoughtfully to maximize outcomes.
• Set (and hit!) meaningful goals and KPIs for each campaign, tied back to the client’s business objectives.
• Apply an innovative testing methodology (A/B tests, creative iterations, audience experiments) to continuously improve performance.
• Analyze data and build performance reporting that tells the story behind the numbers – what happened, why it happened, and what we’ll do next.
• Collaborate closely with our media team, creative team, and third-party vendors to ensure campaigns are aligned, on time, and executed with precision.
• Stay ahead of platform updates, emerging trends, and new ad products – and bring proactive recommendations to the team.

What We’re Looking For

• 3–5 years of experience in paid media, within an agency setting.
• Hands-on experience running paid social & search campaigns; strong understanding of targeting, optimization, and performance levers.
• Demonstrated proficiency with Meta Ads Manager & Google Ads (required).
• Proficiency with Google Analytics and similar measurement/attribution tools.
• Strong reporting instincts – able to create clear performance summaries and client-ready presentations.
• Highly organized, detail-oriented, and comfortable juggling multiple campaigns in a fast-paced environment.
• Confident communicator who can support client conversations and engage with executive-level stakeholders when needed.

Nice to Haves

• Experience with additional platforms outside of Search & Meta (LinkedIn Ads, TikTok, Snapchat).
• E-commerce experience. 
• Marketing-related degree (preferred – but we value experience too!).
• A working understanding on attribution

To Apply please email a resume to: hr@thecharlesnyc.com 

We’re looking for a Paid Media Specialist who gets excited about discovering new ways to reach audiences across platforms. You have a knack for managing budgets, staying on top of platform changes, and turning analytics into actions. Your campaigns don’t just look good – they deliver results.

What You’ll Do

• Own paid media execution for a  portfolio of clients – setup, monitoring, optimization, and reporting across paid social and paid search.
• Build and optimize campaigns in Meta Ads Manager and Google Ads (required), with opportunities to support additional platforms like LinkedIn, TikTok, Snapchat, etc.
• Optimize campaign costs while maintaining (or improving!) performance – pacing budgets thoughtfully to maximize outcomes.
• Set (and hit!) meaningful goals and KPIs for each campaign, tied back to the client’s business objectives.
• Apply an innovative testing methodology (A/B tests, creative iterations, audience experiments) to continuously improve performance.
• Analyze data and build performance reporting that tells the story behind the numbers – what happened, why it happened, and what we’ll do next.
• Collaborate closely with our media team, creative team, and third-party vendors to ensure campaigns are aligned, on time, and executed with precision.
• Stay ahead of platform updates, emerging trends, and new ad products – and bring proactive recommendations to the team.

What We’re Looking For

• 3–5 years of experience in paid media, within an agency setting.
• Hands-on experience running paid social & search campaigns; strong understanding of targeting, optimization, and performance levers.
• Demonstrated proficiency with Meta Ads Manager & Google Ads (required).
• Proficiency with Google Analytics and similar measurement/attribution tools.
• Strong reporting instincts – able to create clear performance summaries and client-ready presentations.
• Highly organized, detail-oriented, and comfortable juggling multiple campaigns in a fast-paced environment.
• Confident communicator who can support client conversations and engage with executive-level stakeholders when needed.

Nice to Haves

• Experience with additional platforms outside of Search & Meta (LinkedIn Ads, TikTok, Snapchat).
• E-commerce experience.
• Marketing-related degree (preferred – but we value experience too!).
• A working understanding on attribution

To Apply please email a resume to: hr@thecharlesnyc.com

The role of Senior Designer at The Charles is to work with Senior Creative Leadership, Account Managers/Directors and Project Managers/Producers to set the visual tone and aesthetic direction for projects and campaigns you have been assigned to. In addition, your role encompasses the mentorship of Junior and Mid-weight designers – helping to shape their personal skills and design perspectives. Senior Designers at The Charles collaborate across design, art and digital disciplines on a daily basis, all while maintaining high standards for original concepts and detailed execution.

Responsibilities

• Proven ability to design for a variety of audiences, brands, and industries

• Work with the senior design team to maintain a strong, innovative and well defined graphic design language for the assigned projects.

• Strong organizational skills and the ability to meet strict deadlines, often while working independently.

• Develop innovative concepts and specifications for graphic design related projects that achieve brand objectives and project timelines

• Work seamlessly as an individual, a partner with the Creative Director and/or designated Creative Team and Development Team members to create a range of new and viable concepts and designs for assigned agency projects and pitches.

RESPONSIBILITIES

• Set the design and art direction briefs for creative teams on projects you are assigned to. This can include the creation of mood-boards, written treatments, storyboards and narratives
• Assist in defining the look and feel for campaigns and content across the spectrum
• Assist in directing all phases of content and narrative from concept through to roll-out
• Design and develop assets for campaigns across the spectrum of print, web and social media
• Develop and deliver concepts that utilize traditional graphic design principles and are applied within the context of digital design and marketing

WORKING WITH CREATIVE TEAMS

• Collaborate with your creative teams to create concepts and direction across a variety of accounts. We don’t just see you in one specific vertical, but across many within the agency
• Guide JR & Mid-weight designers to create a range of deliverables: visual concepts, branding, mock-ups, typography, iconography, presentations and layouts across multiple platforms
• Work with other creatives to extend the visual language of a diverse range of projects and concept new ideas and new designs.

WORKING WITH CLIENTS

• Work with Account Managers/Project Managers/Producers to build relationships, understand client vision/direction and present designs and concepts.
• Communicate visual designs, concepts, and storyboards through presentations, prototypes or video
• Collaborate with your Client to create engaging social media and digital driven content

WORKING WITH OTHER TEAMS

• Effectively communicate and collaborate with other disciplines to ensure the visual design is communicating the desired message while working within existing style guides, brand guidelines, and in accordance with creative direction.
• Work with Account and Project Managers to translate the client creative briefs into the tangible and executional
• Collaborate with Project Management and Finance Teams to understand and help set shoot budgets and scopes
• Collaborate with Account Managers/Project Managers/Producers to create, complete and devise production ready briefs for external partners and vendors
• Collaborate with Strategy and Data teams to develop captivating narratives and visuals based on their analysis, insights and recommendations

ROLE REQUIREMENTS

• 6–9 years of experience (previous agency experience is required)
• Experience working on hospitality, real estate & luxury brands
• Strong experience working within social design landscape
• A portfolio that shows a range of design, thinking & ability
• Strong working experience within design platforms (Adobe Suite, cap-cut & Figma)
• A hunger & an eagerness to push designs forward

**Please ensure you have an active digital portfolio included in your application**