Luxury Capabilities
The Charles Group partners with the worlds top brands to build strategy-led campaigns that move culture and commerce together
Connecting Brand Storytelling to Revenue
An ongoing partnership connecting brand storytelling to revenue across hardware, software and services.
HP X FERRARI
Launching the partnership of two visionary companies
The Seagate Delray
Digital reintroduction of a landmark property following a $55M physical transformation.
Turnberry: One Park Tower
Engaging luxury buyers seeking a lifestyle & community.
BIRKENSTOCK
A digital campaign positioning Birkenstock as recovery footwear through real runners' stories.
Aveda Master Case Study
Global strategy, content and design for the prestige haircare brand
Corcoran
The Charles Group powers Corcoran’s digital marketing across New York, the Hamptons, and Florida
Russell Athletic
Strategic and creative refresh for a heritage athletic brand
To Dream Again
A return to ideas that exist just because they want to.
Our Clients
Recent Awards
2 x Pencils
WSJ x Netflix Cocainomics
Webby Award
Best Branded Editorial Experience
Creative Review Annual
WSJ x Netflix Cocainomics
The Charles Group is a full-service creative and digital marketing agency in NYC, headquartered in Lower Manhattan with offices in Chicago and London. Founded in 2011 by Aaron Edwards (CEO) and Samantha Edwards (CCO), the agency delivers strategy, media, branding, content, and technology for brands including Cartier, HP, Marriott Bonvoy, Birkenstock, and Aveda.
The Charles Group is a strategy-first creative agency — research, data, and audience insights precede every creative decision. That approach connects brand storytelling directly to commercial outcomes, which is why Fortune 500 brands like HP and IBM and luxury houses like Cartier and Omega choose The Charles over more execution-focused marketing agencies in New York City.
The Charles Group is a full-service digital agency with five integrated practice areas: Strategy and Consulting, Campaigns and Content, Branding and Visual Design, Technology, and Media. Capabilities include brand strategy, media buying, performance creative, UX design, web development, content production, CRM, and programmatic advertising — all delivered in-house from the agency’s NYC headquarters.
The Charles Group serves clients across luxury goods, beauty and skincare, hospitality, technology and B2B, fashion, spirits, and real estate. The agency’s client roster includes Cartier, Omega, IWC, Aveda, ZO Skin Health, Erno Laszlo, St. Regis Hotels and Resorts, Marriott Bonvoy, HP, IBM, Seagate, and Birkenstock.
Yes. The Charles Group is an award-winning digital agency with recognition from the Webby Awards, D&AD, Cannes Lions, Creative Review Annual, and the French Design Index. The agency is also a member of SoDA, the Society of Digital Agencies — one of the most respected global networks of digital agency leaders. See recent agency news and recognitions on the News page.
The Charles Group is headquartered at 200 Broadway in Lower Manhattan, New York City, with additional offices in Chicago, Illinois and London, England. The agency serves clients globally across North America, EMEA, and APAC from these three offices.
The Charles Group operates a Flex Model that supports three engagement structures: project-based work for defined initiatives, retainer agreements for ongoing support, and full Agency of Record (AOR) partnerships for long-term, integrated brand management. The model is designed to scale with a client’s marketing objectives and budget.