The goal was to transition the brand from being known as an evening wear company to being viewed as a resource for women to understand what they should wear for all the special moments in their lives, whether that be for date night, a wedding, or a gala.

The Charles provided Sachin & Babi with a redesigned website that retained the brand’s authenticity and ensured that the brand heritage remained at the forefront while still driving users to purchase across all touchpoints.

Rather than a simple splash page with card details, we brought relatable lifestyle content that talked to new customers appropriately.