“A brand is not just an image, it's a lifestyle. The custom designed blog gave Margaux a voice and the ability to come alive with fresh, original content to keep customers up to date on the latest from the brand.”

Margaux's unique selling points are around the two sizing options available for their customers to ensure a perfect fit. A standard, ready made European fit was designed for shoppers who want a quick easy way to buy. Users could also opt for a unique made-to-measure fit that was tailored to exact measurements. “One of the main challenges faced were around showcasing both options and different prices while communicating the benefits of both fits.”

There are multiple ways in which customers can find their perfect fit. When the brand first launched, Margaux sent customers fitting kits that would simplify the measuring process at home. Since then, they have rolled out at-home appointments and opened a studio in New York for fittings.

After customers complete the measuring process, it is saved on their personal account page. In addition to housing their addresses and orders, the new account page allows customers to view, edit, add, and delete their measurements. Whether they want to add a friend’s custom measurement to gift later on or add multiple measurements for other friends and family, their information will be saved and will be accessible for future use anytime, anywhere.