“Ferarri is synonymous with speed. HP is a byword for innovation. It’s every creative’s dream to help two legends come together to tell a brand new story”

Our strategy was to translate a complex technical narrative into an engaging, digestible story while ensuring HP and Ferrari’s brand identities remained distinct yet seamlessly connected.

By focusing on the personal experiences of Ferrari engineers, we illustrated how HP’s technology empowers them to optimize race strategies under pressure. Our narrative framework positioned HP as Ferrari’s “digital pit crew,” showcasing how real-time data and analytics drive split-second, podium-winning decisions.