“We all have different ways of lighting up our night, but we all share the same way of enjoying the light.”

The Charles created a detailed narrative breakdown that led to our creative execution of the brand campaign.

The inclusion of Global Brand Ambassador Sullivan Doh in the creative process was important for relevancy in the cognac market, as well as building authentic engagement with the audience.

The season of celebration consists of key moments. We highlighted each one of these moments with a unique still life scene.